The purpose of the Briefing phase is to ensure the commitment of the management team, and their positive participation in the workshop.

The Sponsor gives the reasons for commissioning the consultancy, defines the focus and scope, and declares a personal commitment to a successful outcome.

I describe the structure and process of the workshop and subsequent phases, answer participants' questions, and respond to their concerns.

Together we agree any necessary preparation by the participants.

The Briefing phase can usually be completed in a half-day meeting.