You should draw on your business knowledge and experience
to define the information and materials that should form the
substance of the website.Determine the key message(s) to be communicated.
Prepare and organise the detailed information about
products or services.
Create the essential photographic, audio and video
materials to complement scripted information.
These materials should combine to encapsulate the
essential nature of your business operation and your
business style, and to present it in an interesting and
attractive manner.
If you have already produced a printed business brochure,
this phase may be very easily accomplished.
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